Union Square in December

9 of the best · San Francisco, California

Shopping in San Francisco: Streets, Markets and Bookshops

Union Square, the Ferry Plaza Farmers Market, City Lights, Heath Ceramics, and the boutique streets of Hayes Valley, Fillmore Street and Union Street.

Our 9 favourites, listed A–Z · Updated October 2026

Insiders' picks

Three of our favourites from this list, vetted by people who know and love San Francisco.

  1. The retail heart

    Union Square

    Union Square·Shopping district

    The square at the heart of the shopping district, with department stores, flagships and the theatres on Geary.

    Explore View on map

  2. The Beat bookshop

    City Lights Booksellers & Publishers

    North Beach·Bookshop

    The independent bookshop and publisher on Columbus Avenue, open daily 10am–10pm.

    261 Columbus Avenue, San Francisco, CA 94133Explore View on map

The full list: Shopping, A–Z

Neighbourhood

Shopping streets 4

Districts and boutique streets.

  1. Boutiques in Pacific Heights

    Fillmore Street

    Pacific Heights·Shopping street

    Pacific Heights’ boutique street, lined with shops, cafés and restaurants.

    Explore View on map

  2. Boutiques by the concert halls

    Hayes Valley

    Hayes Valley·Shopping neighbourhood

    The boutique-lined streets around Hayes Street and Patricia’s Green.

    Explore View on map

  3. The retail heart

    Union Square

    Union Square·Shopping district

    The square at the heart of the shopping district, with department stores, flagships and the theatres on Geary.

    Explore View on map

  4. Boutiques in Cow Hollow

    Union Street

    Cow Hollow·Shopping street

    Cow Hollow’s main street, with boutiques, restaurants and bars in Victorian buildings.

    Explore View on map

Markets & squares 2

Food and browsing.

  1. Market days at the Ferry Building

    Ferry Plaza Farmers Market

    Embarcadero·Farmers market

    The farmers market outside the Ferry Building, all year on Tuesdays, Thursdays and Saturdays.

    Explore View on map

  2. Chocolate by the Bay

    Ghirardelli Square

    Fisherman’s Wharf·Shopping & dining square

    The former chocolate factory by the Bay, now shops and restaurants under the Ghirardelli sign.

    Explore View on map

Design & curiosities 2

Made in SF.

  1. Tiles and tableware

    Heath Ceramics

    Mission·Ceramics & homewares

    The Californian ceramics company’s showroom and studio on 18th Street in the Mission.

    2900 18th Street, San Francisco, CA 94110Explore View on map

  2. Oddities on Valencia

    Paxton Gate

    Mission (Valencia Street)·Curiosities shop

    A shop of curiosities, plants and oddities on Valencia Street.

    824 Valencia Street, San Francisco, CA 94110Explore View on map

Books 1

Independent.

  1. The Beat bookshop

    City Lights Booksellers & Publishers

    North Beach·Bookshop

    The independent bookshop and publisher on Columbus Avenue, open daily 10am–10pm.

    261 Columbus Avenue, San Francisco, CA 94133Explore View on map

The San Francisco Centre mall (formerly Westfield) on Market Street has closed, so it is not listed.

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